Kay's first TV project was in a 1997 episode of New Voices, a comedy series which showcased rising talent. His episode, "Two Minutes", written by Johanne McAndrew, saw him play a getaway driver as two of his friends attempted to rob a pub of its takings. In 1997, he played a delivery driver in the BBC drama Born to Run. After presenting a slot titled "Peter Kay's World of Entertainment" on BBC2's The Sunday Show, Kay made an episode of Channel 4's Comedy Lab, "The Services", in 1998, which won a Royal Television Society award for best newcomer. This served as a pilot for That Peter Kay Thing. Following the series' success, Kay and his co-writers – Neil Fitzmaurice and Dave Spikey – used the episode "In the Club" as the basis for Phoenix Nights, which was an immediate hit. Set in a newly refurbished social club run by Brian Potter, the first series was filmed in part at St Gregory's Social Club in Farnworth, Greater Manchester, where the exterior, hallways and function suite were used.