On 22 February 2018, franchise partner Stobart Air confirmed interest in a takeover bid of 100% of Flybe for an undisclosed fee. However this bid was rejected by the carrier and Stobart scrapped its interest on 22 March 2018, causing share prices in the airline, which had climbed by up to 25% following the bid, to drop back to their previous level. In September 2018, a revised aircraft livery was launched, with purple and white being retained but lilac replacing the red and yellow. On 14 November 2018, after the airline's shares fell by 75%, Flybe announced that it was talking with various parties about a potential sale of the business, as part of a wide-ranging review of strategic options. On 22 November, it emerged that Virgin Atlantic was one of the parties with which Flybe had been holding discussions; Flybe's slots at Heathrow were of particular interest to Virgin Atlantic, along with the potential to use Flybe to feed passengers into the Virgin Atlantic hubs at Manchester and London Heathrow.