The Mirror attempted to move mid-market in 2002, eschewing the more trivial stories of show-business and gossip, but sales declined. In the wake of the Abu Ghraib torture scandal, Morgan was fired as Editor of the Daily Mirror "with immediate effect" on 14 May 2004, after refusing to apologise to Sly Bailey, then head of Trinity Mirror, for authorising the newspaper's publication of photographs which had been shown to be false. These were alleged to show Iraqi prisoners being abused by British Army soldiers from the Queen's Lancashire Regiment. When, within days the photographs were shown to be crude fakes, under the headline "SORRY. . WE WERE HOAXED", the Mirror responded that it had fallen victim to a "calculated and malicious hoax" and apologised for the publication of the photographs. However, Morgan has refused to admit that the photographs were faked, and has stated that the abuse shown in the photographs is similar to the sort of abuse which was happening in the British Army in Iraq at the time.