Also in October 2015, Rodriguez was announced as a partner of Naja, a lingerie line founded in 2014 with ambitions to help women and the environment. Because Naja is vertically-integrated, thereby shortening manufacturing lead times by up to eighty percent, it allows the company's savings to go towards school books, lunches, and uniforms for employees' children, and there's also an emphasis on a flexible work environment. Having seen the hardships of single mothers through a close friend from college, Rodriguez wanted to support a company that primarily employed single mothers and allowed them to work from home and provide for their families. She also cites Naja's commitment to creating lingerie for women of all shapes and sizes and encouraging body confidence as a factor for becoming involved with the lingerie line; admitting that it was a process for her to fall in love with her own body, Rodriguez also spoke on the importance of empowering women to love their own bodies and what they wear. Naja is also environmentally-conscious in its production, as more than half of all of its pieces are made of synthetics (like nylon)—that have been fabricated from recycled plastic bottles—and makes use of digital printing as a more environmentally-friendly measure.