The Scottish Health Education Group was the first organisation to sponsor the Scottish Cup in 1983 with the largest sponsorship package in Scottish football at the time, worth around £200,000. The partnership was praised for the promotion of a healthy lifestyle linked with football. The deal ended in 1989 when Tennent Caledonian Breweries won the sponsorship rights. Tennent's association with the tournament raised the debate about alcohol sponsorship within sports following the riots at the 1980 Scottish Cup Final which resulted in the sale of alcohol being banned at Scottish sporting events. Despite this controversy, the partnership was largely successful and lasted 18 years until 2007. The SFA received around £25 million over the duration of the sponsorship deal. The Scottish Government in association with businessman Willie Haughey sponsored the Scottish Cup between 2008 and 2010. The 2008–09 competition was known as the Homecoming Scottish Cup to promote Scotland's year of homecoming and tourism. The 2009–10 competition was known the Active Nation Scottish Cup to promote a healthy living through football. Carling was an additional sponsor between 2010 and 2014 as the competition's official beer. The current title sponsor is bookmaker William Hill.